If Lego fills the cost with a strong ability to pay a premium, then the domestic building blocks are constantly exploring the most cost-effective products.

  Lego was introduced in China in the 1990s, but high prices made it become an unobtainable luxury for many families. A director of a domestic brick brand admits that it is difficult to buy Lego for Chinese households who the monthly income is less than 40,000 yuan. In the Chinese market, the visibility of domestic blocks has far exceeded Lego's. The retail prices are generally one-fourth to one-eighth of Lego's. If Lego fills the cost with a strong ability to pay a premium, then the domestic building blocks are constantly exploring the most cost-effective products. CK said. "The quality of domestic building blocks has changed dramatically in recent years, regardless of the gloss of appearance, the felling of assembling and so on, it is at the level of 80 percent of Lego, and the price has an irresistible gap compared with Lego".