News - What's the new movement about the Menzzi building blocks in the second half of 2018?

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Yiwu Menzzi Toys Co., Ltd.

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What's the new movement about the Menzzi building blocks in the second half of 2018?

publisherAshley Li

time2018/07/04

What's the new movement about the Menzzi building blocks in the second half of 2018?

As a blocks brand which was established more than 120 years, Menzzi blocks has been seeking breakthrough. In the second half of 2018, Menzzi will launch a new round plan of brand upgrade, On brand awareness, Menzzi will strive to implement the metamorphosis of well-known brands what was famous from the channel to the consumer.

Eric Cheng, the general manager of Menzzi, he said in an interview with China toy-gdta, "2018 is an upgrade year for corporate brand development. The company will closely around the Menzzi brand to develop in the two aspects of online and offline, expect that the company's new product have amazing vitality and present good performance.

It is learned that the Menzzi building blocks grown by 42% in the first half of 2018, which is quite fruitful and has achieved good performance in many channels. Among them, car blocks series and lego bricks series have performed well, contributing to high performance. Eric Cheng said that in the fierce market, we should firmly seize the both sides of brands and channels. At the same time, we should close to consumer demand, improve blocks's playability. In the next three years, the Menzzi will carry out brand upgrading in four aspects: production quality, product innovation, marketing service and brand image.